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Research Article | DOI: https://doi.org/ISSRR-RA-25-014

Change Management in Organizations, Strategies and Best Practices in The Post-Corona Era

Abdol Qader Bavardi *

Master of Public Administration, Public Financial Management, Islamic Azad University, Urmia, Iran

*Corresponding Author: Abdol Qader Bavardi, Master of Public Administration, Public Financial Management, Islamic Azad University, Urmia, Iran

Citation: Abdol Qader Bavardi (2025). Change Management in Organizations, Strategies and Best Practices in The Post-Corona Era, J International Social Science Research and Review. 2 (3), DOI: ISSRR-RA-25-014.

Copyright: Abdol Qader Bavardi, et al © (2025). This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Received: 27 June 2025 | Accepted: 05 July 2025 | Published: 10 July 2025

Keywords: change management; strategies; post-corona era; innovation; organizational culture.

Abstract

Change management has become increasingly important as a key process in organizations, especially in the post-COVID-19 era. The COVID-19 pandemic has not only brought new challenges to organizations, but also provided an opportunity for innovation and transformation. This article examines strategies and best practices for managing change during this period. This research was conducted using a qualitative method and an analysis of existing literature in the field of change management. Data was collected and analyzed from reliable academic sources, articles, and organizational reports to gain a better understanding of the challenges and opportunities of managing change in the post-COVID-19 era. The COVID-19 pandemic had profound impacts on the way organizations operate. Major changes included remote working, changing customer needs, and innovation in services and products. These changes clearly demonstrate the need for new approaches to change management. To manage change effectively in the post-COVID-19 era, organizations can use a variety of strategies. Creating a culture of change, establishing effective communication, and engaging employees are among these strategies that can help facilitate the change process. Organizations should continuously assess the impact of changes and adjust their strategies if necessary. Also, using new technologies and paying attention to the mental health of employees are other best practices in change management. Establishing clear and effective communication at all organizational levels is essential to reduce anxiety and increase employee trust. Using digital tools for internal communications can help facilitate this process. Change management in the post-COVID era requires a comprehensive and flexible approach. Given the rapid and unexpected changes, organizations should pay attention to effective strategies and best practices to facilitate the change process. This article helps organizations respond to the changes caused by the pandemic by using past experiences and new strategies and move on the path of sustainable growth and development.

 

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